Don’t you hate it when someone pronounces your name wrong? (Especially for me, because if someone pronounces Tom wrong, I’m pretty sure we aren’t going to get on).
US burrito chain Chipotle, who have recently opened outlets in London, have come up with a novel print and radio campaign to raise awareness:
So now you know.
(Originally posted on The Value Engineers blog on March 26 2014)
The Brand Consultant 