dad

DADVERTISING: THE RISE OF DAD

tt-dove-hed-2014

In traditional advertising, Mum has been the focal point, seen as both the provider and carer for a (normally) unruly brood. Refreshingly, in recent time some brands have put Dad in this role, and below are a few adverts which I think have done this effectively:

Robinson’s Orange squash: Thanks Dad


Google Chrome
: Dear Sophie


Dove Men
: How to stay in Shape

(Originally posted on The Value Engineers blog on April 7, 2014)