Why I’m Writing This Blog

Hi. I’m Tom Speed and I work as a brand consultant. Now, what is a brand consultant? A lot of my friends and family are interested in what I do, but most don’t really get what a brand consultant does. Common questions include: Are you in advertising? Do you design logos? What makes brand consultancy different from marketing?

Instead of explain what I do, I thought it would be better to show what a brand consultant does. And that’s why I created this blog. As often as I can, I want to post about cool things I’ve noticed in the world of branding, innovation and strategy. I hope to show you what brand consultancy is all about, and how its three prongs (branding, innovation and strategy) truly have a big impact on how companies talk to you, influence you, and what ultimately makes you buy from them.

So that’s my remit and I hope you enjoy! Please note that the views expressed in this blog are my own and do not necessarily represent those of my employer.

I work for The Value Engineers as a brand consultant. If you work within a marketing department and would like to find out more about how I and my company can help you unlock the true potential of your brand, do feel free to contact me via my LinkedIn profile, or by email (tomspeed9@gmail.com).


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