WOULD YOU MIND THE GAP, APPLE AND NIKE TAKING OVER TUBE STOPS?

On hearing the news that TFL may sell off the names of some stations to corporations, I wondered what a tube map covered in brands would look like. I’ve put together this tube map (positioning as far as possible brands which seem appropriate to the locations they would be taking over!) and would love to hear your thoughts on whether you think I’ve got it right. Is Burberry an appropriate sponsor for Knightsbridge? Is Google the Euston of brands?

 

            Brand-map-1024x579

 

 

And what kind of tube experience would you expect from Harley Davidson? Jack Daniels? Samsung? Would you prefer having a station sponsored by Aston Martin on your doorstep or one by Marks & Spencer?

(Originally posted on The Value Engineers blog on November 19th 2013)

 

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